Why every small business should appear on Google

Nowadays more and more customers are purchasing items via online platforms. It’s fast, convenient and it also makes it easy for a customer just to enjoy his time as he browses through multiple options. There are many websites to choose from, so it can be very hard for a customer to make the right pick….

Why every small business should appear on Google
Why digital marketing is important for small businesses

Why digital marketing is important for small businesses

Posted in Digital Marketing

Small businesses just starting off in the market, often have trouble adjusting and finding the best marketing strategy. The struggle to find new customers and grow, is a hard task. In most cases, small companies may rely on traditional forms of advertising such as newspapers ads. However, these have proven to be less effective over….

Why you should absolutely track conversions

Posted in Google Ads

What are conversions? Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion is an action (click, view, purchase, ..) of a visitor that is beneficial to your business.These are the 3 main types of conversion tracking on Google Ads: Website actions: Purchases, sign-ups, and other actions that customers complete on your website…..

Why you should absolutely track conversions
A journey to a working SMB solution

A journey to a working SMB solution

Google vs Instaon Instaon was founded in 2016 by, Gregory D’Harveng, a former Google employee. During my 2 years at Google as account strategist, I had the chance to help thousands of clients with their online strategies and especially with their Adwords accounts. The lack of Adwords knowledge from the advertisers, as well as the….