Why you should absolutely track conversions

Posted in Google Ads

What are conversions? Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion is an action (click, view, purchase, ..) of a visitor that is beneficial to your business.These are the 3 main types of conversion tracking on Google Ads: Website actions: Purchases, sign-ups, and other actions that customers complete on your website…..

A journey to a working SMB solution

Google vs Instaon Instaon was founded in 2016 by, Gregory D’Harveng, a former Google employee. During my 2 years at Google as account strategist, I had the chance to help thousands of clients with their online strategies and especially with their Adwords accounts. The lack of Adwords knowledge from the advertisers, as well as the….