Google Shopping Ads – A Boon to Online Stores

Creating a great online shop is hard these days for a small business. That’s because you don’t really have all the necessary exposure that other sites have. But you can still bring in a good income if you use Google Shopping for your e-shop and customize things in a way that really works. What is….

Bing Ads – How they can benefit smaller businesses?

With online advertising becoming an integral part of doing business online, there are many options and strategies that one could adapt. In a world where the rankings on search engines are of highest importance, it makes sense to have your brand advertised on these platforms more than anywhere else. When there is a mention of….

Why every small business should appear on Google

Nowadays more and more customers are purchasing items via online platforms. It’s fast, convenient and it also makes it easy for a customer just to enjoy his time as he browses through multiple options. There are many websites to choose from, so it can be very hard for a customer to make the right pick….

Why digital marketing is important for small businesses

Posted in Digital Marketing

Small businesses just starting off in the market, often have trouble adjusting and finding the best marketing strategy. The struggle to find new customers and grow, is a hard task. In most cases, small companies may rely on traditional forms of advertising such as newspapers ads. However, these have proven to be less effective over….

A journey to a working SMB solution

Google vs Instaon Instaon was founded in 2016 by, Gregory D’Harveng, a former Google employee. During my 2 years at Google as account strategist, I had the chance to help thousands of clients with their online strategies and especially with their Adwords accounts. The lack of Adwords knowledge from the advertisers, as well as the….