Cost-per-click factors (Google Ads)

A “click” on one of your ads is signifies a visit or an interaction with your company’s product or service. The price you pay for each click on your ads is called Cost Per Click (CPC). Between March 2019 and March 2020, the highest average monthly CPC in Google Ads search advertising in the United States was […]

How to bring your business online during Covid-19?

The COVID-19 pandemic has spread quickly all over the world, resulting in millions of infection cases and almost 1.5M deaths. While its impact varies from one country to another. It is evident that the global economy has been also affected due to restrictions imposed by governments to stop the spread of the virus. Covid-19 has been […]

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5 pitfalls to avoid when launching automated ad campaigns.

Today, automation and artificial Intelligence are the keys to successful online advertising campaigns. It is therefore important to understand how it works and how to avoid pitfalls that could negatively affect end results. In this article, we will highlight the 5 most common pitfalls that we have identified. Analyzing performance too quickly The more stable, long-term […]

Checklist before starting with Instaon

A short checklist to take into consideration before starting advertising with Instaon. A. Website You need to have a (responsive) website in order to use Instaon.  If you do have a website, which is not responsive or slow, we highly recommend to upgrade it or create a new one. New website needed? You can create […]

Why don’t I see my ads in Google or Bing?

This is a recurring question from our Instaon clients. We will give your 3 reasons why there’s no point in trying to see your own ads in Google or Bing:  1) Advertising budget You most probably have a limited daily advertising budget. Therefore, Google & Bing try to distribute your budget throughout the day. Otherwise […]

Instaon: Making online advertising accessible to anyone

The online marketing landscape is harsh, complex and evolving at lightning speed. As an ex-Googler and freelancer, I have experienced this evolution through countless of clients & agencies around the world. Fact is that the market is intoxicated with numerous traditional (local) agencies and complex tools.  While some agencies might be a very good fit […]

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