Why don’t I see my ads in Google or Bing?

This is a recurring question from our Instaon clients. We will give your 3 reasons why there’s no point in trying to see your own ads in Google or Bing:  1) Advertising budget You most probably have a limited daily advertising budget. Therefore, Google & Bing try to distribute your budget throughout the day. Otherwise […]

Instaon: Making online advertising accessible to anyone

The online marketing landscape is harsh, complex and evolving at lightning speed. As an ex-Googler and freelancer, I have experienced this evolution through countless of clients & agencies around the world. Fact is that the market is intoxicated with numerous traditional (local) agencies and complex tools.  While some agencies might be a very good fit […]

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Instaon keywords: best practices 🧐

Many businesses waste money when starting with Google or Microsoft Ads. The main reason is often a poor keywords set-up; wrong search keywords, wrong match types or not enough excluded keywords. Fortunately, you don’t need to stress about them as Instaon automates the entire process for you. Instaon finds all the right search keywords for […]

Checklist before jumping into the online jungle🌴

Before spending time and money in digital marketing, make sure to be ready. At Instaon we have optimized thousands of campaigns. These are the most common mistakes we have encountered. 1) Post-click experience Don’t start paying for ads if they lead to a non-responsive website built in the 90s’ that takes 4 seconds to load. Every […]

Why we recommend to start marketing with paid ads instead of SEO 🙌

You have a business. You are offering a great service or product. You had your first satisfied clients from family and friends. You get some clients from word of mouth but you feel it’s time to grow further. Online advertising is probably what you should consider right now.  The purpose of this article is to […]

How to run a successful search campaign on a low advertising budget

Getting the most out of a limited advertising spend can be a daunting task. It may require you to spend more time doing research on your target audience, understanding what they’re looking for and how, and most importantly, how you can reach them effectively. In this case, you want to ensure that every ounce of […]

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