Creating a great online shop is hard these days for a small business. That’s because you don’t really have all the necessary exposure that other sites have. But you can still bring in a good income if you use Google Shopping for your e-shop and customize things in a way that really works.
What is Google Shopping?
Google Shopping is a service provided by Google which allows users to search for products on online shopping websites and compare prices between different vendors. Google Shopping is basically powered by 2 platforms in total. You have the Google Merchant Center and the Google Ads platforms. On the Google Ads platform you will be able to set the shopping campaigns, the budget, manage bids, get insights and also optimize everything based on the performance that you will receive in the end. While, the Google Merchant Center is where the product feed can be found. Here you will get to optimize everything in a way that everything can be managed and adapted as you see fit.
What you have to keep in mind is that the setup and also management of the shopping ads is quite different when compared to the text ads. Most of the time text ads will focus around keywords that you choose. But Google Shopping will determine when the ads will show up. They are considering your website, feed and bids to decide on which kind of search query will trigger the ads for your products. It works almost in the same line as the SEO with a few differences.
Why should you use Google shopping ads for improving your business?
There are many things to gain from having Google Shopping Ads. To start with:
- Your ads will be featured on top of the search page, even before the organic listings in certain cases
- The visual impact it creates cannot be neglected either. With pricing and other information readily available to attract consumers.
- Engagement with customers is made even better with the inclusion of reviews and mention of promotional offers on the same place.
- It supports funnel awareness both on the upper and lower sides.
- You spend less on the cost per click
Choose the page your customer lands on
Unlike the scenario, where the customer enters your website and reaches the home page, with the Google shopping ads you can have the customer landing on a different page based on what they choose. While home page is also a feasible place to direct your customers to, directing them to the exact page will help you convert more customers in your favor.
Track the performance
The most important factor about the Google Ads is that you can track the performance and the ROI on the ads you have placed. You can also perform A/B tests, check the best possible way to maximize your ROI and change the strategy on landing pages, keywords etc. accordingly.
Google Shopping is offering you all these benefits and so much more. If you always wanted to grow your business and take it to the next level, then Google Shopping is the right tool you need. You will increase your exposure while getting a stellar return on investment. This is one of the best tools for a new e-commerce business, so if you just created an e-shop or you just need more exposure this is the right tool for you to use!
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