I want to launch a Google Adwords campaign but I am very apprehensive about unpleasant surprises like being left with an excessive invoice (even by setting a maximum threshold) according to some dissatisfied customers on the forums. Is it really effective to use it on a limited budget and how to choose the right words or group of keywords, the most popular or the most relevant ones?Read More >
Google adwords for contractors
Are you a contractor who has turned to Google Ads to promote your business and to expand your customer base? Well, we want you to steer away from two of the biggest mistakes that other contractors do while using Google adwords.
- Lack of understanding about geo-targeting. This is a big one because as a contractor you'll most likely service in a particular city or region only. So, you want only those residents to know about your services, and that's where geo-targeting helps.
- Few keywords. This is a money sucking mistake because when you use an ambiguous keyword, you'll be paying for unproductive clicks. For example, if you set your keyword as contractor, you might up spending money for ad clicks that mean IT contractor, plumbing contractor and more. So, you'll have to be specific. Like for example, plumbing contractor Leeds UK.
How to buy your visibility on the Internet with Google Adwords? Google Adwords was launched in 2000, a few years after the launch of the free search engine. Until then, Google did not really have a business model but was already the world leader in search engines. The brilliant idea that made Google a financial success is to have created paid ads with a unique system: Cost per Click (CPC)...Read More >
With its Google for Entrepreneurs program, Google wants to benefit business creators. Google has just launched Google for Entrepreneurs, an ambitious and global program to support business creators. There are about 400 million entrepreneurs in the world, spread over 54 countries.....Read More >
The standarnd conversion rate in Google Ads across all industries is 3.75 % for search.
Adwords visitors are 50 % more likely to buy than organic web trafic.
The average smartphone Google ads CTR (click-through rate) drops 45 % from position 1 to 2.