Create and run campaigns using simple self-service tools, and track performance with easy-to-understand reports. It doesn't matter which target group you want to reach: you can find these people here. 1.6 billion people from all over the world are connected to an SME on Facebook. See what we learn about which ad types perform best on our platforms .....Read More >
Google adwords for facebook
Many think that Facebook ads and Google ads are competitors, and they have to choose only one of the two. A significant difference between the two is that the former is a social media platform while the latter is a pure search engine one.
But in reality, you can combine both for a wider reach and to increase the chances of getting noticed in an increasingly tough digital space. You can in fact transfer data collected from Facebook and use it to create RSLAs in Google search.
The best way to do this is,
- Create an awareness campaign on Facebook
- Tag the UTM tags so you can separate the traffic easily.
- Create a new audience definite in Google analytics using the UTM campaign you used in Facebook.
- Apply this audience list as target and start your bidding on Google adwords.
If this sounds complicated, contact a Google adwords company to set up this transfer for you.
Learn more about how to add the Facebook pixel in Google Tag Manager| Facebook Ad Help Center The content on these help pages is not available in your language. If you use Google Tag Manager to manage tags for your website, you can add our Facebook pixel to your Google Tag Manager account to measure and optimize the results of your Facebook ads. Learn more about the benefits of installing the Facebook pixel ....Read More >
Here are 3 figures on Internet advertising investments in France (source Le Journal du Net): Google and Facebook represent nearly 3/4 of all advertising investments, And finally Digital is the first advertising medium in France in front of TV! Reading these figures, to promote your company on the Internet, you should consider spending a few euros on the Internet and mainly on Google and/or Facebook.....Read More >
Google holds 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.
Volume of shops visits, Google has tracked from ad clicks : four billion.
30.89 % : volume of smartphone Google results that show minimum 1 ad on the first page.