In the tourism sector, the variety in terms of accommodation offers (hotel, bed and breakfast, village and holiday centre, hotel apartment, camping, cottage, etc.) as well as in terms of booking possibilities (on the official website, by email, by telephone, on e-reputation sites, hotel distribution, large hotel groups, on social networks, etc.) leads Internet users to make a choice in an ultra-competitive sector...Read More >
Google adwords for hotels
How did you book a hotel the last time you traveled? Did you visit a local travel agency to book? Obviously not because in this age of technology, everything is available at the tip of our fingers. This example alone goes to show the extent to which the hotel industry has embraced digital media to sell their rooms and services.
Now, this brings up the role that Google ads plays to act as the bridge between hotels and customers.
First off, Google adwords has a new ad format called hotel ads that's geared specifically for hotel marketers. These ads show detailed information about a hotel to potential visitors, and in turn, this increases their chances of booking a hotel.
To complement it, Google's initiative called My Business helps to improve your presence on the search engine.
If you need help, contact a Google adwords agency to get started.
Paid SEO "Adwords" or "Google Ads" unlike natural SEO, is a short-term strategy, allowing you to temporarily compensate for the lack of natural SEO and / or boost your online visibility by paying Google for keywords paid per click. Google Adwords SEO allows you to highlight your establishment on Google very quickly and convert customers directly on your site....Read More >
Is it relevant to run a Google AdWords campaign for your hotel? Google AdWords is a tool that increases your visibility on the most famous search engine. Thanks to it, you can display the famous commercial links that you find at the top of Google results pages with the green mention: "ad". In concrete terms, this tool allows you to buy keywords according to your establishment.....Read More >
The average click-through rate for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.
The first 3 ads receive 46 % of the clicks on the page.
Advertisers spend 51 % of their money into mobile ads.