Mobile use is growing exponentially by the day and more markets and demographic groups are getting added to this list every day. This means, companies and individuals who want to reach out to a wide group of customers cannot afford to ignore the mobile devices any more.
Google adwords are available for mobile devices as well. Called mobile ads, this marketing strategy ensure that the ads fit perfectly for the mobile device of user and at the same time, gives visibility to your business when users browse for related items on their mobile devices.
To make the most of this mobile advertising, choose between adwords automatic bidding vs manual bidding. This choice depends totally on your knowledge, nature of your business, time, effort and the level of granular control you want to have over your ad campaigns.
30.89 % : volume of mobile Google results that show at least one ad on the first page.
The standard CPC over all industries in Google AdWords over Internet is $2.69.
Google gets 37.2 % of online marketing market, whereas Facebook has 19.6 %.
