Mortgage brokers have many options when it comes to digital marketing, and out of these, a proven and trusted strategy is Google ads. When combined with Google analytics, it can give you rich insights on who is coming to your page, what they're looking for and so much more. based on these insights, you can make the necessary changes to both your landing pages as well as your ad campaigns, so you can get the best return on your investment from Google adwords.
One common mistake that mortgage brokers make is using the broad matching match type. This can simply increase your costs without producing enough return. When you say broad matching, ads will be displayed for any word in your keyword phrase and this may not end up being productive. Instead, choose target phrase matching.
The standarnd conversion rate in AdWords over all sectors is 3.75 % for search.
Consumers are 27 times more likely to click on a video ad than traditionnal banners.
The average CPC across all sectors in Google Ads on the search network is $2.69.
