Google adwords for recruitment
Google adwords and recruitment go hand in hand because most recruiters and job seekers turn to the Internet, and Google ads acts as a bridge to connect both of them. Well, if you've never used Google ads or Google analytics, here are some reasons to start on it right away.
- Google ads has a wide reach that cuts across physical boundaries. So, there is a higher possibility to attract the right talent, even if that person is living in a different city.
- Gives you complete control over your ad campaign, especially if you use any automated adwords campaign management software or an adwords optimization tool.
- It is measurable and you can know which campaigns and keywords are bringing you the required results, so you can make changes accordingly.
You can always contact a Google adwords company if it's lack of expertise that is stopping you from leveraging this powerful tool.
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The approximate smartphone Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.
The first 3 ads get 46 % of the clicks on the page.
30.89 % : percentage of smartphone Google searches that return minimum one advertisment on the first page.