Return on investment (ROI)

Original Article

Return on investment (ROI)

This is the profit you have made from your ads compared to the amount spent on them. To estimate the ROI of your campaign, perform the following calculation: revenue from your ads, less total costs, divided by total costs, or ROI = (revenue - cost price) / cost price. Let's suppose that you have a product whose production cost is 100 €, and that its selling price is 200 €....

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