It allows you to define, based on your strategy and campaign objectives, the CPC you are willing to pay. You can adjust your CPCs for each of your product categories to optimize your ROI per category. This allows you to distinguish your product categories in order to set different CPCs according to your communication objectives or margin levels. - A follow-up of the campaign's performance by product category......Read More >
PPC campaign services
If you're a business looking to expand your customer base and to sell more of your products and services, an optimized and effective PPC campaign is absolutely essential. In most cases, you may not be able to do it by yourself because it requires a lot of time and effort. This is why many companies either choose to invest in a good Adwords optimization tool or enter into a contract with a reputed company that offers PPC campaign services.
If you decide to take the second option make sure to check the organizational culture of the Google adwords company you want to hire, and see if there is a cultural fit between your company and theirs. This is most essential to have a lasting working relationship.
Other aspects to look for include experience, result-oriented approach and the ability to turn around any situation.
The time has finally come.... We are proud to introduce our brand new and very promising tool - CPC Map - and we give you the opportunity to make an evolutionary leap in your local advertising campaigns. If you are targeting multiple locations in a single country, it may be useful to know the local advertising costs....Read More >
It must also be suitable for use on mobile devices to connect hotels to travellers, wherever they are. A good hotel comparator does not lose sight of the needs of travellers while offering hoteliers solutions that allow them to get in direct contact with their customers. It is therefore important that travellers can book intuitively and quickly and that the hotel's brand image is preserved....Read More >
The average click-through rate for an ad in the first position is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
Google mentions that paid ads improve branding by as much as 80 %.
Google holds 37.2 % of online marketing market, and Facebook gets 19.6 %.