Self-service platform: CPOP Platform

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Self-service platform: CPOP Platform

It allows you to define, based on your strategy and campaign objectives, the CPC you are willing to pay. You can adjust your CPCs for each of your product categories to optimize your ROI per category. This allows you to distinguish your product categories in order to set different CPCs according to your communication objectives or margin levels. - A follow-up of the campaign's performance by product category......

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