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PPC (Pay per click): definition, translation and synonyms

Acronym for Pay Per Click, or Paiement Par Clic in French, PPC refers to a particular advertising payment model in the field of digital marketing. In this model, the advertiser pays the host for an ad based on the number of times an Internet user clicks on that ad. The PPC is closely linked to the functioning of search engines and the CPC (Cost Per Click) system....

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