Google AdWords is a tool that allows you, through campaigns, to make yourself known to your target audience. But also to make sales, get leads and/or calls according to your sector and objectives. We can divide Google campaigns into several categories: text campaigns, visual campaigns also called banners, Youtube campaigns made from video and finally shopping campaigns for E-commerce.....Read More >
what is google adwords in seoWhen you think of Google Ads (Google AdWords), you certainly think of the ads that appear in your search results. These are ads related to Google's "Search Network". Search engine advertising is called SEA, an acronym for "Search Engine Advertising". The SEA is the placement of commercial links in search engines. As part of a Google search, the SEA is managed by the Google Ads platform (Google Adwords). For several years, SEA has tended to mix with organic research results and is less and less distinguished from SEO in search results.
SEO is the acronym for Search Engine Optimization. It is a technique aimed at better positioning a site among the results of search engines. The best positioned sites are more visible to potential visitors. About 30% of all visitors click on the first result, 15% click on the second and 10% on the third link. A better positioning in the results list allows to attract more visitors......Read More >
When you start a new business, or get your toes wet in the marketing world, it's easy to feel overwhelmed when trying to find strategies to start the business. Fortunately, there are many tools available on the market that facilitate the process. Google Ads (Google Adwords) is one of these very simple to use tools that can help you promote your products and services....Read More >
The standard cost-per-click across all sectors in Google Ads over Internet is $2.69.
Google's share of media advertisment income : 18 %.
Google mentions that paid ads improve brand awareness by as much as 80 %.