Google AdWords' features are so extensive that it's easy to forget its main purpose: to serve ads on Google. Now renamed Google Ads, the search engine's advertising network allows you to publish paid ads throughout its network. The first advantage of a Google Ads campaign for a company is the gain of visibility.....Read More >
what's google adwords"Today, online advertising is a must for companies. With the growth of digital in the advertising and media mix market, Google Ads is taking more and more place in the market.
Google Ads (formerly Google AdWords) is a well-known advertising platform for companies because it allows advertisements to be displayed on the first page of Google, overnight. Even if it seems ""easy"" to broadcast advertising on Google AdWords, it should be noted that a whole auction procedure is hidden behind the platform. Thus, an advertisement will obviously not appear if the price paid is not high enough."
Google AdWords is Google's Internet advertising program. It allows you to create advertising campaigns with simple and effective ads on the Internet. Adwords ads are presented to Internet users who are actively seeking information or products and services related to your company or business. The operating principle of Google AdWords is based on a keyword auction system.....Read More >
Google Vault allows you to archive, store, search and export data to meet your organization's archiving and eDiscovery needs. Hangouts Chat messages when history is enabled and Google Talk chat messages are saved; The application runs entirely on the web, there is no software to install or maintenance to perform....Read More >
65 % of all clicks made by visitors willing to buy go to paid advertising.
Visitors are 27 times open to click on online video ad than traditionnal banners.
Facebook mentions that search ads can boost brand awareness by as much as 80 %.