Better understand affiliate marketing and its main business models on the Web. I recently had a discussion with @onebiz ( jean-vaillancourt.com) about "How to make money on the Web" and I realized that I didn't know affiliate marketing well. This reflection aims to better understand affiliate marketing and its main business models on the Web.....Read More >
Google adwords for affiliate marketing
As you know by now, Google ads has become the de-facto way for businesses to reach out to new clients over the Internet.
For affiliate marketers, this is a great way to make money as you can reach your targeted audience at a low price. That said, there are some aspects to keep in mind to get a Google partner status and to use Google adwords for your affiliate marketing.
Rule number one and the most important rule is you can't use your website to send visitors to another site that sells products and services. In other words, your site cannot be a "bridge site." Instead you need a landing page, a lead generation strategy and a page to build your list. This is the best way to overcome the restriction of bridge site that Google imposes on all its Adwords applications.
Affiliate Marketing is a branch of online marketing based on the achievement of concrete results. Companies or websites, called affiliates, advertise merchants (stores or advertisers) by displaying ads or promotions. These members receive a commission when the user arrives on their site and executes the defined action (click on a banner, register or buy).....Read More >
Originally used exclusively by e-merchants, affiliation has extended to other types of actors who have investment needs in performance-based marketing, until today it has become a full-fledged web marketing lever. Globally less known than other webmarketing levers such as natural referencing or sponsored links, affiliation is nevertheless a formidable tool bringing visibility and turnover for a rather limited risk....Read More >
The average conversion rate in AdWords over industries is 3.75 % for search.
The average CPC across all industries in Google Ads over Internet is $2.69.
Paid traffic such as Google Ads converts 50 % better than free traffic.