The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
Google adwords for Amazon listings
If you're wondering how to increase adwords conversion rate and how can you drive more traffic to your Amazon listings? Well, here are some suggestions for that.
- Try Google Shopping ads - These are the ads that come right at the top when someone searches for a product. The chances for a user to click on these suggestions is quite high.
- Add contact info on Google text ads, so people can get in touch with you right away. Remember, many times people make an impulse buy, and this is the best way to tap into that impulse.
- Remarketing ads are a great way to entice a visitor to come back to your site. When a visitor comes to your page, they are undecided if they should buy your product and this is where remarketing ads help.
So, these are some ways to increase adwords conversion rate for Amazon listings.
In the sphere of online advertising, Google's advertising network had until now had almost total hegemony. But the e-commerce giants do not intend to leave all the shares of the advertising market to the American firm. Like the management of Marketplaces, a fierce competition niche between Amazon and Google that could include this device in its ecommerce strategy, online advertising is becoming a vector of competition between the two giants of the web....Read More >
Amazon, the American online retail giant, is preparing to launch its own advertising platform, called "Amazon Sponsored Links". Intended to compete directly with Google Adwords, this program should be launched before the end of the year....Read More >
65 % of all clicks made by visitors willing to buy go to paid advertising.
For every $1 spent on PPC campaign, businesses make about $2.
The top 3 paid advertising spots receive 46 % of the clicks on the page.