Indeed, Google has just announced the launch of its official Google AdWords application. This allows you to interact on your sponsored link campaigns directly from your smartphone or tablet. As an advertiser or Google Ads agency, the Google AdWords application allows you to be informed in real time about the statistics of your advertising campaigns from your Android or Iphone smartphone....Read More >
Google adwords for apps
Google Ads is a great option to promote your app. Here is a step-by-step process in case you're wondering how to increase adwords conversions.
- Setup mobile tracking - The first step is to setup mobile conversion tracking for your app. This can be a little technical, so it is best you ask the develop to do the integrations for you if you're not a techie.
- Create a campaign - Once the setup is done, create a new campaign, It is best to use both in-app or display advertising as well as search advertising.
- Customize your target device - In this step, select the operating systems and models that are supported by your app, so it is displayed only to those users.
- Bids and location - Set your budget, bids and location. You can even use automated bidding adwords tools.
- Finally, create your ad.
Whether it is a branding project or an innovative use, mobile applications are a great success with consumers. However, if many entrepreneurs have had a revolutionary idea, only a few elected officials manage to settle permanently in their users' smartphones. Google now offers a complete device to overcome this infidelity! With universal application promotion campaigns on Google AdWords, your app gains visibility.....Read More >
To promote your application with ads, you can create a universal Google Ads application promotion campaign or manage existing campaigns from your Play console. To find out the locations and conditions of your ads as part of a universal application promotion campaign, visit the Google Ads Help Center.....Read More >
Advertisers exhaust 51 % of their money on mobile ads.
65 percent of all clicks made by visitors who intend to make a purchase go to paid advertising.
Consumers are 27 times more likely to click on a video ad than traditionnal banners.