Indeed, Google has just announced the launch of its official Google AdWords application. This allows you to interact on your sponsored link campaigns directly from your smartphone or tablet. As an advertiser or Google Ads agency, the Google AdWords application allows you to be informed in real time about the statistics of your advertising campaigns from your Android or Iphone smartphone....Read More >
Google adwords for apps
Google Ads is a great option to promote your app. Here is a step-by-step process in case you're wondering how to increase adwords conversions.
- Setup mobile tracking - The first step is to setup mobile conversion tracking for your app. This can be a little technical, so it is best you ask the develop to do the integrations for you if you're not a techie.
- Create a campaign - Once the setup is done, create a new campaign, It is best to use both in-app or display advertising as well as search advertising.
- Customize your target device - In this step, select the operating systems and models that are supported by your app, so it is displayed only to those users.
- Bids and location - Set your budget, bids and location. You can even use automated bidding adwords tools.
- Finally, create your ad.
To promote your application with ads, you can create a universal Google Ads application promotion campaign or manage existing campaigns from your Play console. To find out the locations and conditions of your ads as part of a universal application promotion campaign, visit the Google Ads Help Center.....Read More >
The latest features added to the application allow you to make changes to campaigns directly from the AdWords mobile application. Google is quite discreet about the development and evolution of the Google AdWords mobile application recently, but a new update has been deployed this week to make the application more useful.....Read More >
The standarnd conversion rate in AdWords over sectors is 3.75 % for search.
Google holds 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.
The average cost-per-click over all sectors in Google AdWords on the search network is $2.69.