Google adwords for apps

Google Ads is a great option to promote your app. Here is a step-by-step process in case you're wondering how to increase adwords conversions.

  • Setup mobile tracking - The first step is to setup mobile conversion tracking for your app. This can be a little technical, so it is best you ask the develop to do the integrations for you if you're not a techie.
  • Create a campaign - Once the setup is done, create a new campaign, It is best to use both in-app or display advertising as well as search advertising.
  • Customize your target device - In this step, select the operating systems and models that are supported by your app, so it is displayed only to those users.
  • Bids and location - Set your budget, bids and location. You can even use automated bidding adwords tools.
  • Finally, create your ad.
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Some Statistics

The standarnd conversion rate in AdWords over sectors is 3.75 % for search.

Google holds 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.

The average cost-per-click over all sectors in Google AdWords on the search network is $2.69.

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