Founded in 2011, SEARCH-Factory is a Google Partner-certified webmarketing agency. It is the first specialist in converting traffic into leads and sales. Historically built around strong SEA skills (Google Ads), the Agency now brings together senior and passionate experts, around the Paid Media (Search Engine Advertising, Display, Social Media Advertising), Natural SEO (Technical SEO, Content Strategies and Netlinking) and Web Analytics business divisions.....Read More >
Google adwords for attorneys
Online advertising is a bit tricky for lawyers, especially when compared with ecommerce. This is because many people rely on recommendations from a friend, relative or any other known source to hire the services of a lawyer. Well, at least theoretically and a few years back.
Today, many people go online to look for a lawyer who specializes in their required area because they prefer privacy over recommendation. A 2016 study showed that 76% of consumers went online to find a lawyer, and this translates to 3 out of every 4 consumers.
To tap into this growing trend, you need the right PPC ads to put yourself in front of consumers who are looking for a lawyer. You can create ad campaigns and manage them yourself or you can take the help of a reputed Google adwords agency to handle them for you.
Ad's up is a Google Ads agency specializing in the creation and optimization of advertising campaigns on search engines and social networks. Ad's up offers a complete expertise on the main digital levers, from strategy definition to results analysis and operational management....Read More >
The average CTR for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.
Consumers are 27 times more likely to click on online video ad than traditionnal banners.
Google has 37.2 % of online marketing market, and Facebook holds 19.6 %.