As some of you know, last May, Exo B2B Integrated Marketing conducted a study on the progress of B2B companies in Quebec regarding their Web strategy and their presence on social networks. It then became apparent that many Quebec B2B companies were really behind in these areas, especially if compared to their American counterparts.....Read More >
Google adwords for b2b
B2B marketers and businesses stand to gain a lot with the right use of Google Ads. Here are some tips that can improve the return on your investment.
- First off, you need to understand the terms that potential customers use to buy similar products. You can do some research in the Google keywords tool or you can use an adwords software to understand these terms.
- Ideally, start with multiple keywords so you can test different search terms across a broad range of categories, before you can zone in on the ones that give you maximum return.
- Once you identify the keywords, the next step is to create ads that are based on these keywords. Consider using an automatic adwords ad creator to get familiar with creating ads if you're new to it. You can even use an adwords campaign management software to stay on top of your marketing campaign.
Traffic on B2B sites has been increasing steadily in recent years. As proof, 90% of B2B buyers search the Internet before making a purchase. An opportunity for B2B marketers to seize on Google AdWords. Why is Search a good B2B lead vector?...Read More >
Google Adwords is a platform that does not forgive for business-to-business companies. The search volume is low, competition high, which increases the cost per click of B2B keywords. Instead of spending your money unnecessarily on expensive and ineffective ads, try to implement the following 5 strategies on Adwords.....Read More >
Marketers spend 51 % of their budget on mobile ads.
The approximate mobile PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.
Share of Google of media online advertising revenue : 18 %.