Google adwords for b2b

B2B marketers and businesses stand to gain a lot with the right use of Google Ads. Here are some tips that can improve the return on your investment.

  • First off, you need to understand the terms that potential customers use to buy similar products. You can do some research in the Google keywords tool or you can use an adwords software to understand these terms.
  • Ideally, start with multiple keywords so you can test different search terms across a broad range of categories, before you can zone in on the ones that give you maximum return.
  • Once you identify the keywords, the next step is to create ads that are based on these keywords. Consider using an automatic adwords ad creator to get familiar with creating ads if you're new to it. You can even use an adwords campaign management software to stay on top of your marketing campaign.
Automated Adwords
Key Benefits
.01
Robotize PPC campaign Creation
.02
Speed up Campaign Management
.03
Give a on-demand price for your ideal level of investment
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Some Statistics

Marketers spend 51 % of their budget on mobile ads.

The approximate mobile PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.

Share of Google of media online advertising revenue : 18 %.

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