Google adwords for books

With the growing reach of Google, many people are turning to Google Adwords to market their products online. If you're an author and you're wondering how to sell a book with a 25-word ad, well, you're not alone. Most authors are adept at writing, but not so good at marketing. Still, it is never too late to learn considering that digital sales is the future and your return on investment will pay your effort multiple times over.

The first step is to understand what Google Ads and Google Analytics is all about, so you can make an informed choice of keywords and budgets. This will also help you to set realistic expectations of what and how much Google Ads can help in your marketing. Once you have a good grasp of what it is, start experimenting. Try different keywords and set varying budgets until you're able to hit the right set of keywords.

If you're stuck somewhere, you can always contact a Google Adwords agency or choose from the many Google adwords optimizations tools.

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Some Statistics

30.89 % : volume of mobile Google results that return at least one ad on the first page.

Advertisers spend 51 % of their money into mobile ads.

The average mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.

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