Google adwords for charities

Digital media eliminates geographical limitations, and this is good news for charities like you because you can receive money from any person living in any part of the world, so you can continue the good service you're doing.

This also means, you need to tell the world that you exist and you want them to know the different projects/work you do, so they can connect with you at an emotional level and become a one-time or a regular contributor. The best way to publicize yourself on the digital media is through Google Ads because no one has a bigger reach than Google.

All this doesn't necessarily have to feel overwhelming because you don't need much training for Google Ads. With some basic research and understanding you can get started. To improve your online presence, you can always choose a Google SME partner, Google Adwords agency or even an Adwords campaign management software.

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Some Statistics

Advertisers use up to 51 % of their budget on mobile ads.

Visitors are 27x open to click on a video ad than traditionnal banners.

30.89 % : volume of smartphone Google results that show at least one advertisment on the first page.

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