Google adwords for chiropractors

Google ads can be highly effective for chiropractors who are looking to expand their business by attracting new clients. To make the most of what adwords offers, here are two important tips from experienced Google adwords agencies:

  • Have a reasonable budget for this job. If your budget is too low, you're simply throwing your money because it will never translate to any returns for you. What is an ideal budget depends on your financials, but in general, you can plan for around $1000 for every new patient.
  • Google offers many types of matches and the most productive match for chiropractors is the phrase match, where the keywords mentioned have to be a part of the phrase that users search for. If you go for broad match, you'll end up with many wasted clicks and low conversion rates.
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Some Statistics

Google has 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.

The top 3 paid advertising spots receive 46 % of the visits.

The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

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