These are all questions that arise when you launch into the referencing of your website. First of all, Google Adwords campaigns complement SEO by providing visibility for keywords that are not yet well positioned in SEO and offer many advantages. Google AdWords is Google's Internet advertising program......Read More >
Google adwords for companies
A proven strategy for improving your digital reach is Google adwords, as it helps you reach the right audience at a fraction of the cost of traditional marketing strategies.
That said, the rate of success as well as the return on your investment depends on your bidding strategy, choice of keywords and available budget. Probably, the big question on your mind is, "what bidding strategy should I use" to maximize my returns.
Broadly speaking, there are two strategies, namely automatic and manual bidding. We'll see the difference between adwords automatic bidding vs manual one, so you choose the one that best fits your needs.
In automated bid strategy, you simply set the budget and let Google manage your bids to bring the maximum clicks for your budget. The advantage with this bidding is you don't have to spend a lot of time and effort. In manual bidding, you get to decide the keywords, budget for each ad and placements.
We manage millions of euros of online advertising investments and advise the most ambitious companies with disruptive models to enable them to grow at full speed. It is sometimes difficult to generate performance on Facebook Ads and Google Ads. We have developed a unique management method that allows our clients to be more efficient. You benefit from our strategic recommendations and working methods.....Read More >
The Irish company Google Ireland Limited (GIL) is not taxable in France for the period from 2005 to 2010 The Irish company Google Ireland Limited (GIL), a subsidiary of the American group Google Inc., markets, in France in particular, a paid online ad insertion service, "AdWords", linked to the Google search engine.....Read More >
Approximatly 52 % of visitors buying online choose to click on a paying advertisement atop Google's search engine results pages.
Number of shops visitors, Google has tracked from ad clicks : 4 billion.
The average click-through rate for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.