Google adwords for contractors

Are you a contractor who has turned to Google Ads to promote your business and to expand your customer base? Well, we want you to steer away from two of the biggest mistakes that other contractors do while using Google adwords.

  • Lack of understanding about geo-targeting. This is a big one because as a contractor you'll most likely service in a particular city or region only. So, you want only those residents to know about your services, and that's where geo-targeting helps.
  • Few keywords. This is a money sucking mistake because when you use an ambiguous keyword, you'll be paying for unproductive clicks. For example, if you set your keyword as contractor, you might up spending money for ad clicks that mean IT contractor, plumbing contractor and more. So, you'll have to be specific. Like for example, plumbing contractor Leeds UK.
Automated Adwords
Key Benefits
Speed up Adwords Creation
Improve Keywords Management
Increase account revenues
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Some Statistics

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Google's share of all media advertisment revenue : 18 %.

Advertisers spend 51 % of their money into mobile ads.

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