Until then, you sold your tickets for events in 2 clicks, 3 ads on Adwords. Adwords now requires companies to validate a certification to resell passes for an event. Since February 1, 2018, Google has been asking advertisers selling tickets for events to submit to certification. The official ticket supplier did not need to obtain this Adwords certification.....Read More >
Google adwords for events
When using PPC to promote your events, it is always a good idea to use a combination of different tactics, though the exact combination would depend on whether your target audience is familiar with your brand or event. For example, the ACL music festival is hugely popular among musicians, so all that you need to do is include the relevant keyword and the name ACL and people would know what you're talking about. On the other hand, if you want to promote a music festival that is relatively new or is not so well-known, you'll probably have to explain a bit about it as well.
One thing to keep in mind for events is you want the ads to stop after the event. So, choose an end date for your campaign, so your money is not wasted in ads that keep running even after the event is over. Consider using an adwords campaign management software to stay on top of your ads.
September-October-November is the great time for trade fairs, fairs and events of all kinds. And in general, we create a site very quickly to have an online showcase of the event but how to attract traffic to this ephemeral site? Your event has already had several editions in previous years, so it already enjoys a certain notoriety but you have decided that this year, you will explode the attendance record.....Read More >
Google adwords e-learning online: How to manage your events and seasonality? Know how to use the reactivity of Google AdWords campaigns to animate your communication plans, and reach a very large target audience.....Read More >
The standard CPC across all sectors in Google AdWords on the search network is $2.69.
Marketers spend 51 % of their money into mobile ads.
The average smartphone Google ads CTR (click-through rate) drops 45 % between positions one and two.