Google adwords for events

When using PPC to promote your events, it is always a good idea to use a combination of different tactics, though the exact combination would depend on whether your target audience is familiar with your brand or event. For example, the ACL music festival is hugely popular among musicians, so all that you need to do is include the relevant keyword and the name ACL and people would know what you're talking about. On the other hand, if you want to promote a music festival that is relatively new or is not so well-known, you'll probably have to explain a bit about it as well.

One thing to keep in mind for events is you want the ads to stop after the event. So, choose an end date for your campaign, so your money is not wasted in ads that keep running even after the event is over. Consider using an adwords campaign management software to stay on top of your ads.

Automated Adwords
Key Benefits
.01
Google Ads best-practice ads management for large volumes
.02
Unbeatable Google Ads performance
.03
100 % AI-driven PPC campaign campaigns
Check Pricing Now >

Featured Articles

Some Statistics

The average click-through rate for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.

43 % of new customers purchase a product they have seen in a YouTube ad.

Google gets 37.2 % of online marketing market, whereas Facebook holds 19.6 %.

ocial Media Overview

Message