Google Analytics: your best ally for export market research Master the basics of the platform and better understand your target Training Tuesday, September 19, 2017 from 8:30 am to noon Google Analytics offers a wealth of information about your customers and competitors and is an essential ally to fully understand the online behavior of your target....Read More >
Google adwords for export
Google ads can be a great tool for export companies that are looking to reach out to an international audience.
Before you gets started though, do some research to discover the opportunities that are available for you abroad. Google analytics and keyword planner are good tools that can help you to know what customers from your target countries are searching for and the keywords they are using. This information can come handy to set up your own adwords campaign.
Next, set up an account for optimization across different markets. This is because you can customize goals to suit different new markets and set your campaign accordingly. You can even use an automated adwords management tool to manage these different campaigns effectively.
Finally, try to use automation to reduce your workload. You can even use any well-known adwords optimization software to help you in this regard.
Export Digital was developed at the Google research centre in Zurich, which now employs 1500 people on the banks of the Limmat. Boosting your business through digital technology is a task that does not necessarily seem easy to all SMEs in the country. To help small and medium-sized companies in this direction, Google has joined forces with Switzerland Global Enterprise (S-GE, formerly OSEC), which supports exporting companies on behalf of the Confederation...Read More >
Use Shopping Ads to reach new customers around the world, promote the products you sell and find better qualified prospects by showing users images of your products, their prices and your company's name when they perform a global Google search. Shopping ads offer several features to facilitate international advertising.....Read More >
The standard cost-per-click over all sectors in Google Ads on the search network is $2.69.
Share of Google of media online advertising income : 18 %.
Social media websites control 33 % of the time users spend online.