Google adwords for facebook

Many think that Facebook ads and Google ads are competitors, and they have to choose only one of the two. A significant difference between the two is that the former is a social media platform while the latter is a pure search engine one.

But in reality, you can combine both for a wider reach and to increase the chances of getting noticed in an increasingly tough digital space. You can in fact transfer data collected from Facebook and use it to create RSLAs in Google search.

The best way to do this is,

  • Create an awareness campaign on Facebook
  • Tag the UTM tags so you can separate the traffic easily.
  • Create a new audience definite in Google analytics using the UTM campaign you used in Facebook.
  • Apply this audience list as target and start your bidding on Google adwords.

If this sounds complicated, contact a Google adwords company to set up this transfer for you.

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Some Statistics

Consumers are 27x more likely to click on online video ad than traditionnal banners.

Volume of store visits, Google has tracked from ad clicks : four billion.

The first 3 ads get 46 % of the clicks on the page.

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