Google adwords for financial advisors

Are you a financial advisor looking to tap into the power of Google ads and Google analytics? Here are a couple of tips to maximize your conversion rate and to have a wide reach.

Google ads is most helpful to generate leads for you, unless you're offering an online service. So, estimate the cost per lead so you can make appropriate changes to keywords and other settings. Consider using a Google adwords optimization tool to stay on top of your ads ' performance.

The average cost per lead is $1 to $2, but in the field of financial adviser, it is around $4. Keep this average in mind and crunch your numbers to work out the best possible ROI for you.

Also, stay on top of your ads' performance. You can measure this performance through many parameters such as click through rate (CTR), conversion rate and quality score. Get familiar with these terms and use them to measure. Alternately, you can also use a Google adwords management software for this tracking.

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Some Statistics

The average smartphone Google ads CTR (click-through rate) falls of 45 % between positions one and two.

The average CTR for an ad in the first position is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.

The first 3 ads get 46 % of the clicks on the page.

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