Google adwords for India

India is one of the hottest markets for ecommerce, thanks to a large young population and their growing affluence. Little wonder that many ecommerce giants are making a beeline to tap into the potential of this growing market.

If you're a digital marketer looking to advertise your products and services through Google ads in India, here are some things you should know.

  • Culture and language vary greatly from region to region, so make sure your ad is customized to meet the sentiments of the people of a particular region.
  • Understand the latest news and trends in India, and use content that reflects these trends. For example, cricket is big in India, so you can have eye-catchy and witty phrases based on cricket to attract the attention of visitors.

If you're new to this market, it is best you take the services of a Google SME partner until you understand the market.

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Some Statistics

The average conversion rate in Google Ads over all sectors is 3.75 % for search.

Approximatly 52 percent of people shopping online prefer to click on a paying advertisement atop Google's search engine results pages.

The average click-through rate for an ad in the first position is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.

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