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Google adwords for India
India is one of the hottest markets for ecommerce, thanks to a large young population and their growing affluence. Little wonder that many ecommerce giants are making a beeline to tap into the potential of this growing market.
If you're a digital marketer looking to advertise your products and services through Google ads in India, here are some things you should know.
- Culture and language vary greatly from region to region, so make sure your ad is customized to meet the sentiments of the people of a particular region.
- Understand the latest news and trends in India, and use content that reflects these trends. For example, cricket is big in India, so you can have eye-catchy and witty phrases based on cricket to attract the attention of visitors.
If you're new to this market, it is best you take the services of a Google SME partner until you understand the market.
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The standard cost-per-click across all sectors in Google Ads on the search network is $2.69.
The first 3 ads receive 46 % of the clicks on the page.
Adwords visitors are 50 percent more likely to buy than organic web trafic.