Google adwords for local business

Google ads can be a mixed bag for local businesses. Though it is a great way you showcase yourself in a digital world, it can also be a tricky path to navigate for novices. You can either hire the services of a Google SME partner or use an adwords software. But if you decide to go into it all by yourself, here are some suggestions that can help you.

  • Conversions and clicks are two different things. Clicks just cost you money and may not give you the leads you want. But conversions is where a visitor turns into a customer who will buy from you. So, look for conversions and calculate cost per conversions and not just clicks.
  • Use location targeting because you want your ads to be clicked only by local people who are likely to buy from you.
Automated Adwords
Key Benefits
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Avoid burning money on PPC campaigns
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Fast PPC campaign setup
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PPC best-practice ads creation for many pages
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Some Statistics

For every $1 paid on PPC campaign, online businesses make an average revenue of $2.

Advertisers spend 51 % of their budget into mobile ads.

Google gets 37.2 % of the digital advertising market, and Facebook has 19.6 %.

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