Google adwords for local business

Google ads can be a mixed bag for local businesses. Though it is a great way you showcase yourself in a digital world, it can also be a tricky path to navigate for novices. You can either hire the services of a Google SME partner or use an adwords software. But if you decide to go into it all by yourself, here are some suggestions that can help you.

  • Conversions and clicks are two different things. Clicks just cost you money and may not give you the leads you want. But conversions is where a visitor turns into a customer who will buy from you. So, look for conversions and calculate cost per conversions and not just clicks.
  • Use location targeting because you want your ads to be clicked only by local people who are likely to buy from you.
Automated Adwords
Key Benefits
Machine learning computation for Online advertising
Regularly optimize your online advertising
Improve keywords conversions
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Some Statistics

Number of store visits, Google sent from ad clicks : 4 billion.

The first 3 ads receive 46 % of the clicks on the page.

Visitors are 27x open to click on online video ad than standard banners.

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