Google adwords for local business

Google ads can be a mixed bag for local businesses. Though it is a great way you showcase yourself in a digital world, it can also be a tricky path to navigate for novices. You can either hire the services of a Google SME partner or use an adwords software. But if you decide to go into it all by yourself, here are some suggestions that can help you.

  • Conversions and clicks are two different things. Clicks just cost you money and may not give you the leads you want. But conversions is where a visitor turns into a customer who will buy from you. So, look for conversions and calculate cost per conversions and not just clicks.
  • Use location targeting because you want your ads to be clicked only by local people who are likely to buy from you.
Automated Adwords
Key Benefits
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Great results by spending less in Google Ads
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Fully automated Google adwords campaigns
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Some Statistics

Consumers are 27 times open to click on online video ad than standard banners.

The first 3 ads receive 46 % of the clicks on the page.

Each $1 spent on Google Ads, online businesses make approximatly $2.

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