You have the entrepreneurial and digital skills, you are open-minded and above all, you find solutions to everything... so you will love this internship. Our client is a start-up agency: their job is to find the best properties for sale on the luxury real estate market in Paris and convince the owners to entrust them with their marketing... all this in a digital environment....Read More >
Google adwords for luxury
If you're looking to target the high-end luxury market, Google ads could be just what you're looking for.
Why? Simply because Google adwords allow you to target locations by demographics so that you reach the high net worth individuals. For example, let's say Kensington in London has individuals whose incomes are in the top 10% in London. So, when you choose target locations based on demographics, your ad will be displayed only to those in Kensington, so the chances for them to buy from you is high. Also, this way, your conversion rate is high and you'll not end up wasting money on unproductive clicks that mean nothing. This way, adwords maximize conversions budget for you.
Another advantage is you can completely control every ad campaign. Every time, you can wonder "what bidding strategy should I use" and come up with the right one instead of using a one-add-fits-all solution.
- Consideration of the content of your ads: titles, descriptions and extensions. - Analysis of the landing page filled in your ads (final URL) and the information found there. Google ad suggestions can be modified, put on standby or deleted at any time but it might be interesting to see how well they perform with a little history....Read More >
I propose you today a very rich computer graphics made by Wordstream an American SEM agency. It analyses the following elements in a comparative way between Adwords and Google Display: First of all, CPCs are down by more than 15% and the number of impressions and clicks are increasing (by 20% for the latter factor) which is good news for advertisers who will pay less....Read More >
The average click-through rate for an ad in the first position is 7.94 %. The average CTR on AdWords paid search is about 2 %.
Advertisers use up to 51 % of their money on mobile ads.
30.89 % : volume of mobile Google results that return at least 1 advertisment on the first page.