As with standard browsers, Google offers to create specific AdWords campaigns for mobile interfaces. It is an advertising program that allows you to make advertisements aimed only at mobile users. Google Adwords mobile advertising campaigns have specific features compared to standard campaigns, features mainly due to the support.....Read More >
Google adwords for mobile
Mobile use is growing exponentially by the day and more markets and demographic groups are getting added to this list every day. This means, companies and individuals who want to reach out to a wide group of customers cannot afford to ignore the mobile devices any more.
Google adwords are available for mobile devices as well. Called mobile ads, this marketing strategy ensure that the ads fit perfectly for the mobile device of user and at the same time, gives visibility to your business when users browse for related items on their mobile devices.
To make the most of this mobile advertising, choose between adwords automatic bidding vs manual bidding. This choice depends totally on your knowledge, nature of your business, time, effort and the level of granular control you want to have over your ad campaigns.
Mobile phones or smartphones, tablets, computers - all these tools are used millions of times every day by millions of users. The population uses these tools for only one thing.... Internet! Indeed, appearing in the yellow pages is no longer as relevant as it was in the past and above all it is no longer as profitable...Read More >
Google has recently deployed several new features on its Google AdWords advertising platform. Among these, the "Landing Pages" or "Destination Pages" tab that was announced during Google Marketing Next . The functionality has just been deployed, and is already accessible from the new AdWords interface.....Read More >
The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
Advertisers spend 51 % of their budget into mobile ads.
Social media platforms capture 33 % of the time users spend online.