Google adwords for mobile apps

Are you looking to promote your mobile apps? Well, here's how you can do it.

  • As a first step, decide what app you want to promote and whether it is available for Android, iOS or both. Accordingly, set up mobile app conversion tracking. The steps are a bit technical, so you may want to take help from a developer if you're unsure how to go about it.
  • Once the setup is done, create an ad campaign. Choose the keywords that best describe your app.
  • Consider having campaigns on the display network as well as search engine, though the latter is sure to generate more traffic than search engines alone.
  • Finally, select the operating system and device types on which your add should be displayed.

If any of these sound confusing, get in touch with a Google adwords agency or a Google SME partner to get started.

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Some Statistics

The average click-through rate for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.

For every $1 spent on Google Adwords, businesses make about $2.

Google gets 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.

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