The SWOT analysis of a company allows to easily and quickly make an inventory of its activity and its environment. It allows you to focus on your strengths and weaknesses and discover opportunities and threats in your market. This will interest you, as it will help you to make your own SWOT. As you know, my professional activity is in marketing services for entrepreneurs and SMEs.....Read More >
Google adwords for moving company
Google ads work differently for different industries, and the moving industry is no exception. So, here is what you can expect from Google adwords and Google analytics, if you're a moving company looking to advertise yourself in the digital world.
- People don't move in all seasons, so expect different results in different seasons. For example, people will not prefer to move in winter while you'll see heavy rush during summer months. So, be aware of this difference while planning your ad campaign.
- Use enough negative keywords to block your ads from showing up on unrelated or unwanted searches.
- Use various calls to action to encourage visitors to reach out to you right away.
- Consider using automated enhanced cpc and other adwords automation tools to get the best return on your investment.
I propose, according to your needs and budget, to create a Google Adwords (Google Ads) campaign. It will allow you to display your website on the first page of Google in the block of paid ads according to keywords, a shopping area and well constructed segmented ads to increase the performance of your advertising campaign.....Read More >
Let's say that I am a moving company located in the Trois-Rivières area and that I want to do an AdWords campaign. Here are the search results at the time of writing these lines with the request: three-river move. I therefore want to be among these companies so that people who want to book a move contact me and not one of my competitors....Read More >
The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
43 % of new buyers purchase a product they saw in a YouTube ad.
65 percent of all clicks done by users willing to buy go to paid advertising.