You want to specialize or perfect your skills in the photo of Join Le Pass d'Emilie Castelain where you will find her tips and advice on how to deliver quality images to your customers Every month, 8 new videos will be added (two each week) - to improve yourself......Read More >
Google adwords for photographers
Whether you're a wedding or a portrait photographer and whether you have a large or small budget, Google ads can bring traffic to your website and through it, can increase the chances of bookings.
But you must know the way Google ads works and should never hesitate to take help when needed, either in the form of online tutorials or through a reputed Google adwords company. You can also consider using an automated adwords management tool, provided you know the basics and just need help with monitoring and managing your ad campaigns.
Once you know the basics and have a firm grasp of Google adwords and Google analytics, the next important task is to choose the right keywords. Here too, you can take help from adwords scripts and software to zero in on the keywords with maximum conversion rate.
Do you want to specialize in family photography: pregnancy, newborn and babies, or do you want to improve your skills? Access these 4 training sessions and you will have all the keys to know how to deliver quality images to your customers. More than 10 hours of training to improve yourself, from the comfort of your sofa!Read More >
To put it simply, natural referencing is all the actions carried out on a website to optimize its position in the "organic" results of search engines. It is, among other things, the optimization of your content that will promote this good ranking. By definition, this term contrasts with paid referencing related to advertising campaigns (adwords for Google).....Read More >
The average click-through rate for an ad in the first position is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
Google gets 37.2 % of the digital advertising market, and Facebook has 19.6 %.
Approximatly 52 percent of visitors buying online choose to click on paid ad atop search engine results.