Ideal-com realizes your photos and videos from the shooting to the retouching. Let our specialist capture the spirit of your company, your products or your events for a professional and relevant look. Tailor-made services: in the case of a product photo, we take care of the routing for a plain and flawless background. You will thus have an ideal packhot for a particularly e-merchant presentation.....Read More >
Google adwords for photography
Here are some tips to see success with Google adwords.
- Set a monthly budget with daily limits. This helps to ensure that your spending is spread out evenly and it also ensures that Google ads are displayed consistently to potential customers. There are many adwords pricing tools that can help you set this budget.
- Choose the right keywords. This is important to ensure that your ads are not displayed to people who don't plan to use photography service in the near future.
- Create the right landing pages, so visitors will have a clear idea of what you expect from you. Also, this is one of the requirements laid down by Google to use their adwords service.
- Stay on top of your ad campaigns' performance using automated adwords management software. You can of course do it manually as well.
We will review the most common errors in managing AdWords campaigns, and give you tips on how to avoid them. Indeed, to optimize your ads, you must index them according to the keyword theme. It then becomes easier to analyze the statistics of the ad group, to put them in standby or to reactivate them. It is therefore advisable not to limit yourself and to create several groups of ads by theme.....Read More >
To put it simply, natural referencing is all the actions carried out on a website to optimize its position in the "organic" results of search engines. It is, among other things, the optimization of your content that will promote this good ranking. By definition, this term contrasts with paid referencing related to advertising campaigns (adwords for Google).....Read More >
The average smartphone PPC ads CTR (click-through rate) falls of 45 % from position 1 to 2.
Consumers are 27x more likely to click on online video ad than traditionnal banners.
The average CTR for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.