We will review the most common errors in managing AdWords campaigns, and give you tips on how to avoid them. Indeed, to optimize your ads, you must index them according to the keyword theme. It then becomes easier to analyze the statistics of the ad group, to put them in standby or to reactivate them. It is therefore advisable not to limit yourself and to create several groups of ads by theme.....Read More >
Google adwords for photography
Here are some tips to see success with Google adwords.
- Set a monthly budget with daily limits. This helps to ensure that your spending is spread out evenly and it also ensures that Google ads are displayed consistently to potential customers. There are many adwords pricing tools that can help you set this budget.
- Choose the right keywords. This is important to ensure that your ads are not displayed to people who don't plan to use photography service in the near future.
- Create the right landing pages, so visitors will have a clear idea of what you expect from you. Also, this is one of the requirements laid down by Google to use their adwords service.
- Stay on top of your ad campaigns' performance using automated adwords management software. You can of course do it manually as well.
To put it simply, natural referencing is all the actions carried out on a website to optimize its position in the "organic" results of search engines. It is, among other things, the optimization of your content that will promote this good ranking. By definition, this term contrasts with paid referencing related to advertising campaigns (adwords for Google).....Read More >
When you advertise with Google Ads, you associate your online ads with your website. If you don't have a website yet, you can create one for free. If you don't want to create a website, you can create a Google Local page via Google My Business, then promote it using smart campaigns in Google Ads. To run ads with Google Ads, you must first have your own website......Read More >
Paid traffic such as Google Adwords converts 50 % better than free traffic.
The average smartphone PPC ads CTR (click-through rate) falls of 45 % between positions one and two.
65 % of all clicks done by visitors who intend to make a purchase go to paid ads.