Google adwords for political campaigns

Paid placements are a great way to kickstart your political campaign and to get the maximum mileage out of it. But you need the right tools and expertise to get the best leverage. Consider employing a Google adwords company or use automated adwords management tools to help you with the campaign.

Some things to keep in mind while creating and managing a political ad campaign are:

  • Limit your ad campaign to the area you want to reach. You have the option to limit it by zip code, city or even an election district.
  • Use every term three times, once with quotes, once with square brackets and once as it is. When you use these quotes and brackets, it greatly improves the click through rate and brings better results.
  • Set a maximum bid and daily bid to ensure that ads are displayed consistently. You can even use an adwords pricing tool to help you in this area.
Automated Adwords
Key Benefits
Machine learning computation for PPC campaigns
Steadily optimize your Google Ads
Increase account performances
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Some Statistics

About 52 percent of visitors buying online prefer to click on paid ad atop Google's search engine results pages.

Consumers are 27x more likely to click on a video ad than standard banners.

Paid visitors like Google Adwords converts 50 % more than organic traffic.

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