Do you create or publish content online? Google can help you generate revenue from this activity. Target your audience, grow your business and generate revenue from your online content: we have tools that will help you achieve all these objectives. You can thus devote yourself to what really fascinates you.....Read More >
Google adwords for publishers
Whether you're a writer, editor, content creator or just about anyone else with a flair and passion for writing, Google ads can help you reach out as widely as possible. Let's look at a couple of ways through which Google adwords and Google analytics can help with your writing career.
- It helps to find your audience. You can choose the demographics for your content. For example, if you write for young adults and teens, you can choose to advertise it exclusively for users of that age group. You can even choose to display your ads in locations that have the largest numbers of your target audience.
- You can choose your daily budget. As budding writers, you may not have a lot of money to spare. But still Google allows you to make the most out of your budget, even if it is just a few dollars a day.
Paid positioning for software publishers: Google AdWords VS LinkedIn We would like to start a series of articles dedicated to paid positioning of software publishers. Paid positioning is an important lever in operational marketing that allows you to acquire new prospects through highly targeted actions. The results of paid positioning campaigns are visible after a few weeks.....Read More >
RGPD: Google relies on publishers for its advertising business Google will rely on publishers to collect, in the RGPD era, the consent of Internet users to the advertising exploitation of their personal data. In order for us to continue to collect data on European Internet users and send them targeted advertising, please obtain their consent on our behalf....Read More >
43 % of new customers purchase a product they saw in a YouTube ad.
Google has 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.
Facebook mentions that paid ads improve brand awareness by as much as 80 %.