That's why paid search (Google AdWords) exists, to everyone's delight. We talk about Google, but be aware that other search engines like Bing offer their own advertising campaign tool. First of all, it must be taken into account that real estate is an extremely local product. Indeed, it is "all the people in your city who rent, are at the end of their lease and want to move there now"....Read More >
Google adwords for real estate
Are you looking to optimize a Google adwords PPC campaign for your real estate business? Here are some tips that can help you reach your advertising goals.
- Real estate is a local business, which means you're better off targeting customers who live in your area only.
- Not all users are your potential customers. For example, it is rare for homeowners to look at rental ads unless they plan to move to an apartment soon. Likewise, renters are often tied to a one-year or six-month lease, and this means they will not look at rental ads during this time. So, you'll need to use specific filters in your Google ads campaign to ensure that it reaches the right people only.
- Use negative keywords to eliminate duplicate city names and other search criteria where you don't want your ad to show up.
The use of Google Adwords in real estate is very effective in targeting and attracting an audience to your website. You can use segmentation by positioning your site on high-potential keywords, for which you associate ads. Natural results related to real estate queries are located well after the Adwords ads......Read More >
The advantage of being present on the Internet is nowadays undeniable for real estate agents, it opens up ways to promote an agency and recruit future clients. To fully exploit your presence on the Internet, it is essential to measure the performance of your actions and to understand the behaviour of your visitors....Read More >
The average cost-per-click over all industries in Google Ads on the search network is $2.69.
The average click-through rate for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.
Google's share of media advertisment income : 18 %.