Google adwords for roofing

Many people in the roofing industry may think that Google adwords is a waste of time and money. In reality though, it has one of the highest conversion rates among all industries. A study showed that the click through rates are around 5% and at least 1/4th of them turn to high quality leads.

But to truly use the power of Google ads, you need to executive the following aspects well.

  • Targeting - Most roofing companies are local, so they have to use geo-targeting to ensure that their ads are displayed only within a certain geographical region.
  • Keywords - Using the right keywords can help you get the visibility you need. Consider using auto-applied and suggestion adwords tools to identify the right keywords.
  • Tracking - You have to manage and track your performance to see if you're reaching the tight people. A good adwords management software can help you here.
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