But on the Internet, to attract your customers, you have to use their own words. It is therefore essential to search for the keywords they use on Google. Because on the web the Internet user is in a hurry and has a huge choice before his eyes. Therefore, if you speak in your usual language, you may not touch anyone.....Read More >
Google adwords for search
To make the most of Google adwords, it is important to know the difference between Google ads search and display networks.
In search networks, your ads show up when a potential customer is searching for related keywords while in display network, ads are displayed on websites across the Internet that are trying to make money using Google AdSense.
Understanding the difference between these two networks is highly important to ensure that you're not wasting your money in unproductive clicks.
You should set up your campaign to give the best ROI for you, and this can be tricky to say the least. Even one wrong setting can throw off your entire campaign. So, it is best you use an adwords management software or take the services of an experienced adwords campaign management software to help you get the best ROI.
The appearance of Google's Keyword Planner tool announces the imminent disappearance of the widely used Google AdWords Keyword Tool. Although this new tool seems to be more focused on creating AdWords advertising campaigns (logical, since it is a merger between Keyword Tool and Traffic Estimator), it can still be used in the same way as before to analyze search trends, except for a few details....Read More >
Search Console tools and reports allow you to measure your site's search performance and traffic, solve problems and optimize your site's ranking in search results. Analyze your child's impressions, clicks and position in Google search. Check the index coverage to make sure that Google has explored your entire site, including the latest pages you added or modified.....Read More >
The average smartphone Google ads CTR (click-through rate) drops 45 % from position 1 to 2.
The first 3 ads receive 46 % of the visits.
Marketers spend 51 % of their budget on mobile ads.