Google adwords for travel
A study by Ipsos MediaCT shows that the Internet accounts for 74% of leisure and business travelers who start their booking and shopping process with Google search. So, having the most creative ads can help you garner their attention. You can even use an automated adwords ad creator tool to create some of the best ads for you.
So, how can you get the most of Google ads for your travel business? Here are some tips.
- Adjust your bids, offers and ads to meet the seasonal pattern of the travel industry.
- Create separate campaigns for each destination.
- Find your unique selling point.
- Never hesitate to take help from a reputed Google adwords agency.
- Get your ads on both the search and display networks.
- Create custom remarketing campaigns.
- Use a good adwords campaign management software to track your progress.
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Visitors are 27 times open to click on online video ad than traditionnal banners.
Paid visitors like Google Adwords converts 50 % better than organic traffic.
Google's share of media advertisment revenue : 18 %.