To properly calculate your AdWords campaign budget, you first need to understand how Google pays itself for its advertising campaigns. Simple, because in essence you will pay at "cost per click" (CPC): each time an Internet user clicks on your sponsored link, you will pay a certain amount to Uncle Google. But complex, too, because this amount is determined in advance by an auction system.....Read More >
PPC campaign calculator
You expect something in return from every penny you spend, right? And there's absolutely nothing wrong with that! This just shows your business acumen.
In fact, when it comes to PPC campaigns, calculating the return on your investment is important. Otherwise, your just burning your money. So, what are the metrics you should track to get the best ROI from your PPC campaigns? Here are a few.
- Impressions = total cost X 1000 / CPM
- Cost per click = Total cost / number of clicks
- Click through rate = Clicks / impressions
- Quality score - the number that Google gives based on the CTR of your chosen keyword
- Impression share = number of searches performed for the keyword / number of times your ad was shown
- Conversion rate = number of people who took action / number of people who clicked on the ad
This is the profit you have made from your ads compared to the amount spent on them. To estimate the ROI of your campaign, perform the following calculation: revenue from your ads, less total costs, divided by total costs, or ROI = (revenue - cost price) / cost price. Let's suppose that you have a product whose production cost is 100 €, and that its selling price is 200 €....Read More >
These mysterious acronyms are units of measurement used to plan or calculate advertising budgets. Advertising on the Internet, everyone is starting to think about it. But advertisers often have this concern: how to evaluate its effectiveness and costs? Contrary to what one might think, there are more and more extremely accurate measures to calculate the success of online advertising, whether on Google Adwords or Facebook Ad.....Read More >
65 % of all clicks done by users willing to buy go to paid ads.
Marketers exhaust 51 % of their money on mobile ads.
30.89 % : percentage of mobile Google searches that show at least one advertisment on the first page.