To properly calculate your AdWords campaign budget, you first need to understand how Google pays itself for its advertising campaigns. Simple, because in essence you will pay at "cost per click" (CPC): each time an Internet user clicks on your sponsored link, you will pay a certain amount to Uncle Google. But complex, too, because this amount is determined in advance by an auction system.....Read More >
PPC campaign calculator
You expect something in return from every penny you spend, right? And there's absolutely nothing wrong with that! This just shows your business acumen.
In fact, when it comes to PPC campaigns, calculating the return on your investment is important. Otherwise, your just burning your money. So, what are the metrics you should track to get the best ROI from your PPC campaigns? Here are a few.
- Impressions = total cost X 1000 / CPM
- Cost per click = Total cost / number of clicks
- Click through rate = Clicks / impressions
- Quality score - the number that Google gives based on the CTR of your chosen keyword
- Impression share = number of searches performed for the keyword / number of times your ad was shown
- Conversion rate = number of people who took action / number of people who clicked on the ad
CPC campaign elements compete with CPM campaign elements in relation to their calculated effective cost per thousand impressions (eCPM). This calculation is based on several variables, including the age of the campaign and whether or not the network has been optimized. To compete with CPM announcements, CPC announcements are based on a calculated eCPM. It is therefore important to allow values to accumulate before calculating their respective eCPMs.....Read More >
You use advertising to promote your services or products but do you know if it is really profitable? Learn how to simply calculate the ROI and ROAS of your Adwords campaigns and stop ineffective campaigns. It is more common today for companies to use Google Ads to develop their business. Indeed, it is a quick way to promote it and, above all, a way whose profitability can be measured....Read More >
Adwords visitors are 50 % more likely to buy than organic visitors.
Google holds 37.2 % of the digital advertising market, and Facebook gets 19.6 %.
Visitors are 27x more likely to click on a video ad than standard banners.