PPC campaign calculator

You expect something in return from every penny you spend, right? And there's absolutely nothing wrong with that! This just shows your business acumen.

In fact, when it comes to PPC campaigns, calculating the return on your investment is important. Otherwise, your just burning your money. So, what are the metrics you should track to get the best ROI from your PPC campaigns? Here are a few.

  • Clicks
  • Impressions = total cost X 1000 / CPM
  • Cost per click = Total cost / number of clicks
  • Click through rate = Clicks / impressions
  • Quality score - the number that Google gives based on the CTR of your chosen keyword
  • Impression share = number of searches performed for the keyword / number of times your ad was shown
  • Conversion rate = number of people who took action / number of people who clicked on the ad
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Some Statistics

Paid traffic such as Google Adwords converts 50 % more than free traffic.

Adwords visitors are 50 percent more open to buy than organic visitors.

Marketers spend 51 % of their money on mobile ads.

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