The PumpUp teams are committed to obtaining the various Certifications on the platforms used and offered by PumpUp to our Customers. Present in several major cities, we have gotten closer to our customers.....Read More >
PPC campaign case study
Many case studies showcase the power of PPC campaigns. We will briefly look at two to give you an idea of how it can transform your business.
Payoneer is one of the largest online payment service companies in the world. Its objective was to introduce a new service to users and some of the key KPIs for this were user registrations, card activations, loading money on the card and using it for a prolonged period of time. After PPC campaign, client growth was in thousands each month and the average monthly growth was a whopping 4751%.
Confetti is a popular site for wedding ideas, advice and gifts. It's objective was to reduce campaign costs and improve conversion rate. A good PPC campaign helped the company to increase revenue by 42%, conversion rate by 256% and ROI by 369%.
As an AdWords consultant, I manage campaigns in very competitive environments "You have to find synergies between marketing acquisition channels to reduce your advertising budgets and increase the effectiveness of your campaigns. All the strength of remarketing lies in the fact that Internet users already know you.....Read More >
These are the questions that come up most often when we talk about Facebook Ads: What is the average cost per click (CPC) of a Facebook ad? Quite legitimate questions, especially when you start with Facebook ads to evaluate your performance in comparison to the overall average. The good news is that a large-scale study by Wordstream provides us with information on these main elements.....Read More >
The approximate mobile Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.
Google gets 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.
Paid visitors like Google Adwords converts 50 % more than organic traffic.