PPC campaign case study

Many case studies showcase the power of PPC campaigns. We will briefly look at two to give you an idea of how it can transform your business.

Payoneer is one of the largest online payment service companies in the world. Its objective was to introduce a new service to users and some of the key KPIs for this were user registrations, card activations, loading money on the card and using it for a prolonged period of time. After PPC campaign, client growth was in thousands each month and the average monthly growth was a whopping 4751%.

Confetti is a popular site for wedding ideas, advice and gifts. It's objective was to reduce campaign costs and improve conversion rate. A good PPC campaign helped the company to increase revenue by 42%, conversion rate by 256% and ROI by 369%.

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Key Benefits
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Some Statistics

The standarnd conversion rate in Google Ads across all industries is 3.75 % for search.

Paid traffic such as Google Adwords converts 50 % more than free traffic.

About 52 % of people shopping online choose to click on a paying ad atop Google's search engine results pages.

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