PPC campaign case study

Many case studies showcase the power of PPC campaigns. We will briefly look at two to give you an idea of how it can transform your business.

Payoneer is one of the largest online payment service companies in the world. Its objective was to introduce a new service to users and some of the key KPIs for this were user registrations, card activations, loading money on the card and using it for a prolonged period of time. After PPC campaign, client growth was in thousands each month and the average monthly growth was a whopping 4751%.

Confetti is a popular site for wedding ideas, advice and gifts. It's objective was to reduce campaign costs and improve conversion rate. A good PPC campaign helped the company to increase revenue by 42%, conversion rate by 256% and ROI by 369%.

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Some Statistics

The approximate mobile Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.

Google gets 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.

Paid visitors like Google Adwords converts 50 % more than organic traffic.

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