PPC campaign checklist

Here is a checklist for a successful PPC campaign.

  • Keywords - Keywords are the heart of every PPC campaign, so make sure you choose keywords that are relevant to your business. Consider using an auto-applied ad suggestion adwords tool
  • Competitors - Research on what your competitors are doing and the campaigns they are running. In this research, identify the gaps in your competitor's strategy, and make sure you include them it in your campaign.
  • Landing page- Create attractive landing pages where your users will come to when they click your PPC ads. This landing page is absolutely important to keep your visitors interested in your business, so make sure you give complete information about your business and the products/services you plan to sell through it.
  • Finally, track the performance using adwords optimization tools.
Automated Adwords
Key Benefits
Track your PPC campaign conversions at any time
Optimize campaign performances
Speed up Campaign Administration
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Some Statistics

Google mentions that search ads improve brand awareness by as much as 80 %.

Marketers spend 51 % of their money on mobile ads.

About 52 % of people shopping online prefer to click on paid ad atop Google's search engine results pages.

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