PPC campaign checklist

Here is a checklist for a successful PPC campaign.

  • Keywords - Keywords are the heart of every PPC campaign, so make sure you choose keywords that are relevant to your business. Consider using an auto-applied ad suggestion adwords tool
  • Competitors - Research on what your competitors are doing and the campaigns they are running. In this research, identify the gaps in your competitor's strategy, and make sure you include them it in your campaign.
  • Landing page- Create attractive landing pages where your users will come to when they click your PPC ads. This landing page is absolutely important to keep your visitors interested in your business, so make sure you give complete information about your business and the products/services you plan to sell through it.
  • Finally, track the performance using adwords optimization tools.
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Some Statistics

The first 3 ads receive 46 % of the visits.

Share of Google of all media advertisment revenue : 18 %.

The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

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