If you run PPC campaigns with Google AdWords, you may wonder if your spending and results are in line with the average of advertisers in your area? A study by Acquisio analyzed 50,000 AdWords campaigns in 12 business sectors to determine the average values of 4 indicators for each: cost per click (CPC), click rate (CTR), cost per acquisition (CPA) and conversion rate (CVR)....Read More >
PPC campaign generator
We all know that pay-per-click campaigns are effective and can give our business a wide reach to the customer base we want. But then, this process is fairly time consuming and effort-centric. This means, you need a resource or a team to handle these PPC campaigns, depending on how much extensively you use it. Unfortunately, having a dedicated team can end up getting expensive unless you're a large organization.
What about the many small and medium businesses who want to tap into the potential of PPC campaigns, but can't afford to have dedicated resources for it? Well, don't fret because all is not lost.
If you prefer to talk to another human being about your campaign, its progress and what you should do to improve the results, you can take the services of a reputed Google SME partner. If you prefer a software instead, go for a feature-rich Google adwords optimization tool.
Belgium is still relatively unexploited in terms of internet marketing and more particularly in terms of advertising referencing, or commercial referencing. I would like to talk here about the Belgian French-speaking market, which I know better. Many people commonly use the Internet to search for information, to express themselves or to make online purchases.....Read More >
30.89 % : percentage of mobile Google searches that show at least one advertisment on the first page.
Marketers spend 51 % of their money on mobile ads.
Visitors are 27x more likely to click on online video ad than standard banners.