Paid SEO and all that can be related to it, is generally a source of traffic that complements natural SEO, if everything is well optimized and balanced between quality content and relevant keyword management. The graphic design we are about to see was created by SEMRush, a solution for auditing your websites, which this time takes up a topic around the theme: optimizing your AdWord campaigns at the PPC.....Read More >
PPC campaign optimization
Optimizing your PPC campaign is most essential to achieve your goals quickly. Optimizing typically means you have to choose the right keywords and reach to your target audience with the least possible money.
Achieving this optimization is not easy because it requires extensive knowledge and experience in the world of PPC. You should know exactly what is going on with your campaign and what are the aspects you should tweak to get the results you want. For this, you can spend time and effort learning about PPC campaigns and experimenting until you get a confident hang of it. This obviously requires time and effort from you.
PPC campaign optimization tools can be a great option if you want to make the most of the power of PPC campaigns, but don't have the money to maintain a dedicated team to manage these campaigns for you.
For example, if your conversion rate is higher than the average of your campaign on a particular traffic source, you can increase your CPC for that traffic source. This will make your ads more competitive and thus generate more traffic from this profitable source (publisher).....Read More >
Marketers spend 51 % of their money into mobile ads.
The average smartphone PPC ads CTR (click-through rate) drops 45 % between positions one and two.
Google has 37.2 % of online marketing market, whereas Facebook has 19.6 %.